Juiced Bikes is one of the most recognizable names in the history of electric bikes in North America. Long before e-bike classes and speed limits became commonplace, the company built a loyal following with powerful bikes that blurred the line between bicycles and mopeds. But after the brand collapsed in 2024, many assumed Juiced was destined to become little more than a nostalgic footnote.

Now it’s back under new ownership, and after spending several days riding the new Juiced Scrambler alongside Juiced’s fearless new leader Austin Gomes, I came away thinking the company is now going beyond trying to recapture the past. Instead, it’s trying to redefine what a legal, street-ready moped-style e-bike can be.


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