A $5M startup claims rare earth-free electric motor breakthrough

A Bengaluru startup called Vimag Labs just secured its fifth Indian patent for an electric motor that runs without any rare-earth magnets, using software and power electronics to generate its magnetic field instead.

It’s a small, $5-million company taking a swing at a problem that has stumped Tesla, GM, and every major automaker for years: how to build a competitive EV motor that doesn’t depend on China.