Ferrari Luce first look: going where combustion can’t follow

Ferrari unveiled the Luce today in Rome, completing a three-act reveal that started with specs last October and continued with the Jony Ive-designed interior in February. The Italian automaker flew me to Rome for the launch, and I got about 30 minutes to explore the vehicle up close, though I couldn’t drive it.

What I found was a car that challenges just about every assumption of what a Ferrari should look like, who should sit in it, and how it should sound, while being unmistakably, stubbornly Ferrari in the ways that matter most: emotions.

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