Why LiveWire’s new electric maxi-scooter could finally make Americans fall in love with scooters

Scooters have never really had their moment in the US the way they have in Europe or much of Asia (despite the few fun-loving Vespas clubs here and there). A mere ocean away in Europe, a scooter is just basic transportation – a smart, efficient, dead-simple way to navigate a city. But in the US, scooters tend to get ignored by car folks and lumped into the “not really a motorcycle” category by bike folks.

But LiveWire’s upcoming new electric maxi-scooter concept might actually have a shot at shifting that narrative.

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