Pedego granted new life, getting bought by Hong Kong e-bike brand Urtopia

Pedego, one of the most recognizable names from the early days of American e-bike brands, is entering a new era. The company has been acquired by the “US-based” ownership group behind the Asian e-bike brand Urtopia, a relatively young, tech-forward electric bike brand known for carbon fiber e-bikes with built-in connectivity and smart features. The result is a newly formed New Pedego Holdings Inc., which both companies are pitching not as a takeover, but as a reboot designed to modernize Pedego and rebuild the dealer network that once made it a retail powerhouse.

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