BYD launches its first EV in Korea starting at just $21,500: can it rival Hyundai and Kia?

BYD officially launched its popular Atto 3 in South Korea this week, its first EV to hit the market. The electric SUV starts at just over $21,500 in Korea, but with subsidies, prices could fall to under $14,000. Can it compete with low-cost EVs from Hyundai and Kia? With several top-selling electric cars en route, BYD looks to win over buyers.

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