NIO is opening 100 Onvo stores next week to sell its new $30K Tesla Model Y challenger

NIO is expanding into Tesla’s territory with its new mass-market Onvo brand. The brand’s first model, the Onvo L60, will take on Tesla’s best-selling Model Y. Starting at around $30,000 (219,900 yuan), NIO’s new electric SUV undercuts the Model Y by about $4,000 (30,000 yuan) in China. With the first batch of stores opening next week, NIO looks to get new Onvo models out quickly.

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